Compliance Center

TCPA Compliance &
Non-ATDS Classification

Lead Dialer VIP is a manual outreach tool that requires human intervention for every single call and communication. This page explains why Lead Dialer VIP does not constitute an Automatic Telephone Dialing System (ATDS) under the Telephone Consumer Protection Act (TCPA) and applicable state laws.

Legal Disclaimer: This page provides general information about Lead Dialer VIP's design and how it relates to the TCPA and state telemarketing laws. It does not constitute legal advice. Users are responsible for ensuring their own compliance with all applicable federal, state, and local laws. We strongly recommend consulting with a qualified telecommunications attorney for guidance specific to your business operations.

Why Lead Dialer VIP Is Not an ATDS

Under the Telephone Consumer Protection Act of 1991 (47 U.S.C. § 227), an Automatic Telephone Dialing System (ATDS) is defined as “equipment which has the capacity (A) to store or produce telephone numbers to be called, using a random or sequential number generator; and (B) to dial such numbers.”

On April 1, 2021, the United States Supreme Court issued a unanimous decision in Facebook, Inc. v. Duguid, 141 S. Ct. 1163 (2021), which definitively narrowed the ATDS definition. Writing for the Court, Justice Sotomayor held that to qualify as an ATDS, a device must have the capacity to either:

1.

Store telephone numbers to be called using a random or sequential number generator; or

2.

Produce telephone numbers to be called using a random or sequential number generator.

The Court explicitly stated that “[e]xpanding the definition of an autodialer to encompass any equipment that merely stores and dials telephone numbers would take a chainsaw to these nuanced problems when Congress meant to use a scalpel.” The Court further noted that such an expansion “would capture virtually all modern cell phones” — an outcome Congress never intended.

Lead Dialer VIP fails every element of the ATDS definition:

No Random or Sequential Number Generation

Lead Dialer VIP does not generate, produce, or store telephone numbers using any random or sequential number generator. All phone numbers are imported by the user from their own pre-existing CSV contact lists.

No Automatic Dialing

Lead Dialer VIP does not and cannot automatically dial telephone numbers. Every single call requires a deliberate human action — the user must physically tap or click a specific contact's phone number to initiate a call. The system presents one lead at a time and waits for the user's manual decision.

Mandatory Human Intervention at Every Step

The user must: (1) manually select a lead list, (2) review each individual contact's information, (3) decide whether to call that specific person, (4) physically tap the phone number to initiate the call, and (5) manually categorize the outcome. No step in this process is automated.

No Batch or Predictive Dialing

Lead Dialer VIP has no capacity to dial multiple numbers simultaneously, queue calls automatically, use predictive algorithms to anticipate agent availability, or advance through a list without explicit user action for each contact.

Supporting Legal Authority

The U.S. Supreme Court unanimously held that to qualify as an ATDS under the TCPA, equipment must use a random or sequential number generator to either store or produce the telephone numbers it calls. The Court rejected the broader interpretation that any device capable of storing and automatically dialing numbers constitutes an ATDS.

Relevance: Lead Dialer VIP does not use any form of random or sequential number generation. Numbers originate exclusively from user-uploaded CSV files containing pre-existing business contacts.

State Mini-TCPA Compliance

Several states have enacted their own telemarketing statutes (“mini-TCPAs”) with definitions of “autodialer” that may differ from the federal TCPA. Lead Dialer VIP’s manual, one-at-a-time design places it outside the scope of these state definitions as well.

StateAutodialer DefinitionLead Dialer VIP Status
Florida (FTSA)As amended in 2023 (SB 1308): “automated system for the selection and dialing of telephone numbers.” System must both automatically select and automatically dial. CompliantHuman selects each contact; human initiates each dial.
Oklahoma“Automated system for the selection or dialing of telephone numbers or the playing of a recorded message.” CompliantNo automated selection, no automated dialing, no recorded messages.
WashingtonDoes not include a broad ATDS definition. Requires caller identification within 30 seconds and honoring opt-out requests within 10 seconds. CompliantManual dialing; user controls all caller identification.
Federal (TCPA)Post-Duguid: Equipment must use a random or sequential number generator to store or produce numbers. CompliantNo random/sequential generation; all numbers from user CSV imports.

How the Speed Dialer Works

The Speed Dialer is Lead Dialer VIP’s core outreach feature. It is designed as a purely manual, human-driven workflow with no automated dialing capability whatsoever. Here is exactly how it operates:

1

User Uploads a CSV Contact List

The user manually uploads a CSV file containing their pre-existing business contacts. Lead Dialer VIP does not generate, purchase, scrape, or produce these numbers — they originate entirely from the user's own data.

2

User Opens the Speed Dialer

The user navigates to a specific CSV list and opens the Speed Dialer. The system presents one contact at a time — showing the person's name, company, job title, and phone number.

3

User Reviews the Contact

Before any action is taken, the user reads and reviews the contact's information. They make a conscious, human decision about whether to call, email, skip, or schedule a callback for this specific individual.

4

User Manually Taps to Call

If the user decides to call, they must physically tap the phone number. This opens the device's native phone dialer (via the standard tel: protocol). The call is placed by the device's phone app — not by Lead Dialer VIP's software.

5

User Categorizes the Outcome

After the call, the user manually selects an outcome (e.g., called, callback, not interested, deleted). Only then does the system advance to the next contact. No automatic advancement occurs.

Key Technical Point: Lead Dialer VIP uses the standard tel: URI scheme to initiate calls. This means the call is placed by the user’s own phone or device — the same mechanism used when tapping a phone number on any website or in a phone’s native contacts app. Lead Dialer VIP does not establish, route, or manage the telephone connection itself.

User Compliance Responsibilities

While Lead Dialer VIP is not an ATDS and does not trigger the TCPA’s autodialer restrictions, users of the platform remain subject to other provisions of the TCPA, the Telemarketing Sales Rule (TSR), and state telemarketing laws. The following compliance obligations apply to all outbound calling and messaging activity, regardless of whether an ATDS is used:

National Do Not Call Registry

Scrub your calling lists against the National DNC Registry at least every 31 days before placing telemarketing calls. Maintain records of your DNC compliance procedures.

Internal Do Not Call List

Maintain an internal DNC list and honor all consumer opt-out requests within 30 days. When a person asks not to be called, add them immediately and cease contact.

Calling Time Restrictions

Federal law prohibits telemarketing calls before 8:00 AM or after 9:00 PM in the recipient's local time zone. Florida and Oklahoma restrict calls to 8:00 AM – 8:00 PM.

Call Frequency Limits

Florida and Oklahoma limit telemarketing calls to no more than 3 calls to the same number within a 24-hour period. Respect these limits regardless of the recipient's state.

Caller Identification

Identify yourself and the company you represent at the beginning of each call. Washington state requires identification within 30 seconds of the call start.

Consent Documentation

Maintain records of any consent obtained from contacts. While manual dialing does not require prior express written consent under the ATDS rules, other regulations may apply to your specific use case.

Honor Opt-Out Requests

Immediately honor any request to stop calling. Use Lead Dialer VIP's 'deleted' status to permanently remove contacts who have opted out from your active calling lists.

State-Specific Requirements

Research and comply with the telemarketing laws of every state where your contacts are located. Some states have registration requirements, bonding requirements, or additional restrictions.

Additional Safeguards

To further protect your business and maintain the highest standard of compliance, we recommend the following practices when using Lead Dialer VIP:

Maintain Detailed Call Logs

Lead Dialer VIP automatically records timestamps, outcomes, and contact details for every interaction. These logs serve as evidence that each call was manually initiated and individually handled — critical documentation in the event of any compliance inquiry.

Never Modify the Platform to Auto-Dial

Do not use browser extensions, automation scripts, or third-party tools to automate the dialing process within Lead Dialer VIP. Any modification that removes the human-intervention requirement could reclassify your calling activity as ATDS usage.

Train Your Sales Team

Ensure every team member understands TCPA requirements, DNC obligations, calling time restrictions, and proper opt-out handling procedures. Document your training program and keep records of completion.

Implement a Written TCPA Compliance Policy

Create and maintain a written policy covering your DNC procedures, calling hours, consent management, and complaint handling. The TCPA requires that entities making telemarketing calls have a written DNC policy available upon request.

Regularly Audit Your Contact Lists

Periodically review your CSV lists to remove numbers that appear on the National DNC Registry, your internal DNC list, or that belong to contacts who have requested no further contact.

Use the Callback Scheduler Responsibly

When scheduling callbacks, ensure they fall within permitted calling hours for the contact's time zone. Do not schedule callbacks for contacts who have opted out.

Prohibited Uses

The following uses of Lead Dialer VIP are strictly prohibited and may result in account termination:

  • ×Using any automation tool, script, or bot to bypass the manual dialing requirement
  • ×Calling numbers on the National Do Not Call Registry without a valid exemption
  • ×Calling or messaging contacts who have requested to be removed from your list
  • ×Making telemarketing calls outside of permitted hours (before 8 AM or after 9 PM local time)
  • ×Exceeding state-mandated call frequency limits (e.g., more than 3 calls per number in 24 hours in Florida/Oklahoma)
  • ×Using Lead Dialer VIP to place calls with prerecorded or artificial voice messages
  • ×Misrepresenting your identity or the purpose of your call

Terms of Use — Compliance Acknowledgment

By using Lead Dialer VIP, you acknowledge and agree that:

  1. Lead Dialer VIP is a manual outreach tool that requires human intervention for every call and communication.
  2. You are solely responsible for complying with all applicable federal, state, and local telemarketing laws, including but not limited to the TCPA, the TSR, and state mini-TCPA statutes.
  3. You will maintain an internal Do Not Call list and honor all opt-out requests promptly.
  4. You will not use any automation tools, scripts, or browser extensions to bypass the manual dialing requirement of Lead Dialer VIP.
  5. You will scrub your contact lists against the National DNC Registry at least every 31 days before placing telemarketing calls.
  6. You will restrict your calling activity to permitted hours in the recipient’s time zone.
  7. Just Plain Data and Bravo Ad Solutions are not liable for any TCPA violations, fines, or legal actions resulting from your use of Lead Dialer VIP.